Imagine a space where relation product - customer is reversed, where observation and decision making process seems to be an attribute of an object and not a person who is willing to purchase a product, where perception is shifted just as while looking at the world through magical glasses. Collective Architects is introducing Gucci Eyeglasses shop interior design concept.

CONCEPT

Wearing eyeglasses, no matter if correcting or sun protecting, changes our perception of the environment. This concept is aiming into constructing a space in which customer can aprreciate different point of view on presented goods, looking at the high-end glasses from their perspective, as from behind thin transparent walls framed into fragile. Reflections, mirage and slight deformation the actual picture build an environment where suddenly a customer becomes an object to be picked by an item looking at him.

MATERIALISATION

Concept materialisation was achieved by creating two-layered space out of two glasses boxes formed inside the native space. Sandstone finishing and carefully set up the lightning creates neutral background which is supporting multidimensional expression of a space.

LOCATION

Design proposal is located in a crowded commercial area of the Warsaw as a part of shopping spaces lined up in a ground level of a urban frontage, accessible directly form the sidewalk. 

| design by | Agata Piwowarska Eng. Arch. |